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Serta

Every Mattress Is Sleep-Approved

And designed with zones of comfort that supports your body for full - body alignment.

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Zoned Comfort

Comfort that has your back

What is zoned comfort?

Zoned comfort refers to the way Serta mattresses are designed, utilizing different firmness levels to provide targeted support to different areas of the body like your back and hips for full body alignment and support.

The Serta Advantage

Comfortable, supportive, and cooling sleep

Natural

Spinal Alignment

Designed to keep you in natural alignment throughout the night, providing support where the body naturally curves, ensuring comfort where the body touches the bed the most.

Zoned Comfort
Zoned Comfort

Contouring

Pressure relief

Contouring foams and coils respond to movement throughout the night, cradling your body while reducing pressure on different parts of your body as well as minimizing the impact of your partner's movement.

Regulating

Cooling Comfort

Our memory foam and latex cooling technologies promote airflow and help with temperature regulation as you sleep. Upgrades available, experience cool-to-touch surfaces for yourself.

Shop By Collection

Our trusted collections offer something for everyone

Serta Classic Collection

Serta Classic Collection

3 zones for lower back support, breathable fabrics, and responsive coils for classic comfort—plus upgrades available for cooling pressure relief.

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Perfect Sleeper Collection

Perfect Sleeper Collection

Up to 5 support zones for all-over support and pressure-relieving memory foams for a more restful sleep—plus upgrades available with more cooling layers and support.

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iComfort Collection

iComfort Collection

Our premium line offers 5 support zones designed for full-body alignment. Sleep comfortably cool throughout the night with cooling foams and cool-to-touch fabrics.

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25 years and counting

We're celebrating the Serta Counting Sheep's 25th birthday with lots of savings and celebrations all year long

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Certifications

Allen's Furniture in Rich Creek, VA is an authorized dealer of Serta Products. Serta® is the #1 mattress manufacturer in the United States and a bedding brand leader across the globe. This leadership position reflects a long-standing brand heritage of comfort, a proven track record of meaningful innovation and strong relationships with our retail brand partners. It is one of the most recognized home furnishings brands in the marketplace and acts with honesty and fearlessness to deliver an exceptional comfort experience.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. So if you are looking for Serta products in Rich Creek, Princeton, Pearisburg, Peterstown, Lunch, Glen Lyn, Willowton, Chestnut Knob, Cloverdale, Bozoo and Ballard, or if you have any questions about Serta products, please feel free to call us or simply stop by Allen's Furniture at any time and we would be glad to help you.